Partially Attended

an irregularly updated blog by Ian Mulvany

blog posts about design-thinking

Jobs to be Done A Case Study in the NHS | Digital transformation blog

This is a great post on using the jobs to be done framework. There are two specific enhancements that are discussed - how to weight those jobs, and how to use granularity of the jobs to aid the design process (less granularity gives more freedom in the design phase). The authors wanted to use surveys to get a sense of importance of the under served needs, but in the end had to resort to a simple variant of card sorting. ... (more)