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what makes a chocolate "cheeky"

Tue Feb 2, 2010

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I'm eating a chocolate bar which contains, I'm told, a 'cheeky caramel
layer'. It's shit like this that makes me despair of our modern
civilisation. According to the dictionary 'cheeky' means 'impudent;
insolent', and it has the synonyms 'saucy, audacious, bold'. I guess
that I am to feel that I have made a bold choice in opting for the
opulence provided by that extra caramel, but I can't raise the
enthusiasm to believe so.